I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!
Astaxanthin Market Exhibiting High Growth Rate Till Forecast
According to the new market research report by IndustryARC titled “Astaxanthin Market: By Product Type (Synthetic Astaxanthin, Astaxanthin Rich Paracoccus Bacteria, Pluviallis Microalgae Astaxanthin, Aematococcus); By Form (Liquid, Dry); By Applications (Dietary Supplements, Animal Health & Aquaculture, Cosmetics, Food & Beverages, Feed); By Source (Natural, Synthetic) & Geography – (2018-2023)”, the market will be driven by the rise in health-conscious populace and exponential demand for natural food coloring agents.The Americas region holds the largest market share in the Astaxanthin Market However, Asia Pacific is estimated to have the highest growth. As the anti-ageing creams and other skin products are becoming much sought after than ever before, the usage of Astaxanthin becomes ubiquitous in this region. The key applications in this region include cosmetics and dietary supplements among others.Selected Impact Analysis Done in the Full ReportAstaxanthin is responsible for the red color in many sea creatures such as crayfish, krill, and salmon. Astaxanthin gives red color to many sea creatures such as crayfish, krill and salmon their red color.Astaxanthin has been reported in many studies for its high antioxidant and skin-friendly properties.Paracoccus Bacteria, Astaxanthin Rich Phaffia Yeast, and Synthetic Astaxanthin are predominantly used in the aquaculture sector, while the Astaxanthin derived from H. Pluvialis microalgae is the main source for human applications such as food & beverages.Excerpts on Market Growth FactorsAquaculture and Animal feed are the major applications, while Carotenoid has been used for coloring fishes and improving the texture of animals.Nutraceutical segment is anticipated to have a rapid growth during the forecast period.Astaxanthin Softgels are estimated to register an agile growth rate during the forecast period.Synthetic source will acquire a major share in the market.Natural Sources are estimated to witness a swashbuckling over the forecast period.Astaxanthin can be manufactured from natural sources. The high yield of carotenoid and low maintenance cost will drive the growth of natural sources, which in turn drives the growth of Astaxanthin.Key Players of Astaxanthin Market:Astaxanthin is an Oligopolistic in nature and dominated by limited number of key players.Koninklijke DSM N.V is one of the key players of the Astaxanthin Market. The Heerlen headquarters company which has more than 20,000 employees worldwide witnessed € 8,632 net sales and € 1,781 net profit in 2017.BASF SE is another conglomerate that earned $816 million of revenue through operations for the year 2017.In September 2014, Algatech entered into an R&D agreement with SCHOTT AG, a German company, to boost its productivity of its closed tube cultivation system.The Astaxanthin Market Report is Segmented as Indicated Below:A. By Source:1. Natural1.1 Yeast1.2 Krill/Shrimp1.3 Microalgae2. SyntheticB. By Product1. Dried Biomass/Powder2. Oil3. Soft gels4. Liquid5. OthersC. By Application1. Dietary Supplement/Nutraceuticals2. Cosmetics3. Animal health and Aquaculture4. Food & Beverages5. FeedD. by Form1. Liquid2. Dry FormE. By Geography (Covers 12 + Countries)F. By EntropyCompanies Cited/Referenced/Interviewed:1. Cyanotech Corporation2. Otsuka Pharmaceutical Co., Ltd3. Valensa International4. Fuji Chemical Industries Co., Ltd5. Divis Laboratories Ltd6. Beijing Ginko Group (BGG)7. Igene Biotechnology Inc8.Piveng Inc9.Fenchem Biotek Ltd10.Algatechnologies11. Cardax, Inc12. Supreme Biotechnologies13. Parry Nutraceuticals14.Alga Technologies15. BlueOcean NutraSciences Inc16. MicroA AS, EID Parry (India) Ltd17. Heliae Development, LLCWhat can you expect from the report?The Astaxanthin Market Report is prepared with the main agenda to cover the following 20 points:1.Market Size by Product Categories2.Market trends3.Manufacturer Landscape4.Distributor Landscape5.Pricing Analysis6.Top 10 End user Analysis7.Product Benchmarking8.Product Developments9.Mergers & Acquisition Analysis10.Patent Analysis11.Demand Analysis (By Revenue & Volume)12.Country level Analysis (15+)13.Competitor Analysis14.Market Shares Analysis15.Value Chain Analysis16.Supply Chain Analysis17.Strategic Analysis18.Current & Future Market Landscape Analysis19.Opportunity Analysis20.Revenue and Volume AnalysisFAQ:Does IndustryARC publish country, geography or application based reports in Astaxanthin Market?Yes, we do have separate reports as mentioned below:1.Americas Market for Astaxanthin (2018-2023)2.Europe Market for Astaxanthin (2018-2023)3.APAC Market for Astaxanthin (2018-2023)4.RoW Market for Astaxanthin (2018-2023)5.Natural Market for Astaxanthin (2018-2023)6.Synthetic Market for Astaxanthin (2018-2023)7.Dried Biomass/Powder Market for Astaxanthin (2018-2023)8.Oil Market for Astaxanthin (2018-2023)9.Soft gels Market for Astaxanthin (2018-2023)10.Liquid Market for Astaxanthin (2018-2023)11.Dietary Supplement/Nutraceuticals Market for Astaxanthin (2018-2023)12.Cosmetics Market for Astaxanthin (2018-2023)13.Animal health and Aquaculture Market for Astaxanthin (2018-2023)14.Food & Beverages Market for Astaxanthin (2018-2023)15.Feed Market for Astaxanthin (2018-2023)16.Liquid Market for Astaxanthin (2018-2023)17.Dry Form Market for Astaxanthin (2018-2023)Does IndustryARC customize these reports and charge additionally for limited customization?Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:1.Increase the level of data in application or end user industry.2.Increase the number of countries in geography chapter.3.Find out market shares for other smaller companies or companies which are of interest to you.4.Company profiles can be requested based on your interest.5.Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.Access Report:https://industryarc.com/Report/16597/astaxanthin-market.htmlAny other major customizations can be discussed with our team, we can provide a separate quote based on your requirement. You can drop in an e-mail to [email protected] to discuss more about our consulting services.
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