I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!
Real Estate Market Trends in Asheville
What do you need to know about Asheville real estate? Buying a house in this North Carolina city requires knowing a little bit about many parts of life.What Are House Values Like?Homes tend to retain their value better in this city than in the state as a whole. During the latest housing crash, for example, home prices actually stayed fairly consistent instead of plunging dramatically like many cities around the state and country. What’s more, home prices tend to be tens of thousands of dollars higher than the state median.What Are the Homes Like?And according to one real estate website, the median age of homes is about 15 years older than the national median age of 1974. Similarly, the median square footage for homes there is just over 1,300, roughly 200 square feet less than the U.S. median.That is not to say there isn’t a good selection of newer and larger homes available. Approximately 10 percent of the city’s real estate has been built since the year 2000, so there are still plenty of newer houses within the market.How are the Schools?If you are moving a young family, you will undoubtedly want to know about the school system in town. There are plenty of well-ranked elementary through high schools in Asheville, with many of the private schools receiving the best reviews.What is it Like to Live?The cost of living is less in Asheville than on average in the United States. According to the 2008 cost of living index, Asheville carries a 91.3 reading, while the U.S. average is 100. If you are making a decent income while living there, that can mean life is a little easier to pay for than elsewhere. Be aware though, that as of the 2000 census, the median income was almost $8000 less than the state’s median.One thing to consider is that crime rates tend to be slightly higher than the state average.Outside the crime data, it may be comforting to know that the temperatures in the city stay in a fairly mild range all year long, although it is more humid than the national average. And Asheville’s risk of being hit by a tornado is slightly lower than the state average and 16 percent lower than the U.S. average.Once you have decided that this is the city for you, local real estate agents can be some of your best resources in determining where and when to buy.
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