Gambling: They call it Lady Luck

Thanks to the Lotto and scratch cards and online casinos, more women than ever before are developing a gambling problem.

According to government figures, 60% of adults in the UK spend up to £50 per month gambling at the betting shop or on Lotto. As the result of changes coming shortly, the amount spent in this country per year is expected to go up from the current £42 billion to £60 billion.

30 million people regularly buy UK Lotto tickets in the second largest of the 192 lotteries across the world. And despite official figures telling us that a mere 1% of these have developed out of control gambling habits, Gamblers Anonymous are finding that they’ve had an increase of 17% in calls for help. GamCare has also seen an increase in requests for their counseling service.

Women have always dominated the Bingo scene, where they outnumber men, 70% to 30%. The average age is under 50 and the average spend for a night (including food and drinks) is £20.

Women tend not to visit casinos and betting shops, and favour on-line gambling instead where they have the perception of its being safer, less intimidating, more fun, more tempting and where they can remain anonymous.

As they are seduced by the escapism of on-line shopping, developing an internet gambling addiction, as they are encouraged by the on-line sites to create alternative realities: a different identity; and play along with the fantasy that it’s not real money they’re playing with.

There are something like 1700 gambling websites, including casinos, bingo halls, lotteries. Something to meet everyone’s tastes. And of course, they’re open 24 hours a day.

As says Lysette Offley of Sounds Positive in Henley on Thames, where hypnotherapy for gambling addiction is used: We’re fast approaching a time when the number of people in the UK with broadband access to the internet will overtake those still on dial-up, so access and availability to on-line gambling is increasing. Not surprisingly, problems are expected to increase.”

So what can a person do about it if they feel their habit’s getting out of control?

“Get help now. Don’t let it go on and on,” says Lysette. “There is plenty of professional help available and many ways to stop gambling. I see people regularly who are able to turn their lives around and with just a little help learn how to stop gambling. And of course there are self-help products too which can help enormously. Why would you play the victim of your habit when you really can do something about it?”

Sounds Positive specialises in fully downloadable self-help hypnotherapy products, incorporating other psychology techniques such as NLP and EFT. Stop Gambling is available from their website.

Get Your Local Business Found Online With SoLoMo

I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!

Different Health and Fitness Tips to Help You Lose Weight

There are many different health and fitness tips that you can find if you just spend the time looking. You can find these tips in books, online, or by talking to your doctor or nutritionist. One of the first things you will need to do is to determine if are you looking to maintain your health and weight or are you looking to improve on your health and lose weight?If you are looking to lose weight then you need to look at diet and exercise. One of the exercises that you can start off doing is walking. Walking will help you to lose weight. You will need to walk as often as you can and for around thirty minutes to one hour at each session. If you are looking to lose weight, you should be walking in the morning and then going for a walk again in the evenings. You could also power walk or jog. However, if you have not done much exercising before,you should not start out by running. You will tire quickly and will find that you are likely to burn out quite quickly and perhaps even injure yourself.If you are looking for diet plans to help you with weight loss then you will want to find a plan that you are likely to stick to. Some people recommend reducing calories and eating a small snack every two to three hours. Snacks could be something like a banana or yoghurt. You could also try a high protein diet, but there are some health risks associated with these types of diets, so it is advisable to speak to your doctor. You will also need to work at still eating small meals every few hours. This helps to keep your metabolism going because you will constantly be digesting the food that you eat.If you are able to follows these health and fitness tips you will find that you will start to lose weight pretty quickly. You also need to know that maintaining a healthy weight is extremely important in ensuring that you are in the best physical shape to help reduce the problems that you may have for being overweight. These problems might consist of diseases such as diabetes, high blood pressure. You also need to be sure that even if you are dieting that you do still exercise. This should be exercise outside of your typical daily activities.