Are You Ready to Hire the App Marketing Agency for Your New Application?

App marketing being one of the most important factors deciding the success of your mobile application has to be employed in the right manner, and thus the most right of times so as to hit the iron hard just when it is hot. With the technical expertise and professionalism that most of the mobile app marketing companies claim, the main point of concern remains the right time of the employment of the app marketing strategies.Based on various studies, it is suggested that companies should opt for an early employment of app marketing services so as to get an advantage of creating an audience base prior to the launch of the application. On the other hand, there may be many demerits of early deployment of these services, which may include an unplanned move towards marketing and thus failing to achieve the marketing goals due to lack of readiness. As a result, each organization has its own list of factors that decides its readiness towards the concern of right time of deployment of mobile app marketing services.Effectively tracking the importance of the concern through an explicit analysis, we here guide you through the various parameters that help you know the right time of hiring an app marketing agency for your new business application. These parameters are-1) Market Research:One of the most important parameters that decide the appropriateness of the time you choose to start with your marketing campaign is ‘Market Research’. If without a proper market research of your app market, you opt for an early hiring of the marketing agency, you are likely to face a failed marketing campaign and loss of investment. The market research factor includes knowing the-

Target audience

List of keywords to be focused

Popular categories

USPs of your competitors over you and vice-versa

With this analysis in your hand, you are now ready and can discuss the marketing strategy well with your app marketing service provider.2) Dedicated Centre of Ideas:Before hiring a mobile app marketing company for your business, you need to decide – who will be the main dedicated centre of ideas? Whether you have your list of ideas to be implemented by the marketing agency or you want them to create and implement the marketing ideas for you? These questions need to be well thought and answered before making the hiring process. Here generally the firms with long-term marketing business partners generally let their partner decide and implement the marketing ideas. While if you are hiring a new marketing company your prior market research will help you discuss your marketing ideas with him.3) Readiness of Your Team:Before you go for the mobile app marketing services you need to know whether your team is ready for the change and will support the required marketing operations on their side. With this, you also need to judge the technical expertise required by your team to add a functional support to the marketing campaign and ask the agency to train them for the same.4) Coordination between the App Marketing team and the App Development Team:Often overlooked, there needs to be a strict coordination between the app development and the marketing teams so as to know the effective intervals of promotion and the USPs that needs to be highlighted. Here, businesses providing a one-stop solution for both the app development and marketing services promise a high success rate for your business application.5) Knowing the actual App Release Date:In order to target the mobile app market with a well-scheduled marketing campaign, you need to know the important dates like the actual app release date. A prior decided app launch date can help you with announcements in the Tech World and earn enough space for the popularity of your app prior to its actual release. With this, you can hire the preferred mobile app marketing company at the time of Beta testing, where you can get hold of the customer feedback and judge the values of the app based on the genuine customer feedback. Here a professional team based on the feedbacks can develop the marketing strategies for your business application and implement them accordingly at the right time.

Gambling: They call it Lady Luck

Thanks to the Lotto and scratch cards and online casinos, more women than ever before are developing a gambling problem.

According to government figures, 60% of adults in the UK spend up to £50 per month gambling at the betting shop or on Lotto. As the result of changes coming shortly, the amount spent in this country per year is expected to go up from the current £42 billion to £60 billion.

30 million people regularly buy UK Lotto tickets in the second largest of the 192 lotteries across the world. And despite official figures telling us that a mere 1% of these have developed out of control gambling habits, Gamblers Anonymous are finding that they’ve had an increase of 17% in calls for help. GamCare has also seen an increase in requests for their counseling service.

Women have always dominated the Bingo scene, where they outnumber men, 70% to 30%. The average age is under 50 and the average spend for a night (including food and drinks) is £20.

Women tend not to visit casinos and betting shops, and favour on-line gambling instead where they have the perception of its being safer, less intimidating, more fun, more tempting and where they can remain anonymous.

As they are seduced by the escapism of on-line shopping, developing an internet gambling addiction, as they are encouraged by the on-line sites to create alternative realities: a different identity; and play along with the fantasy that it’s not real money they’re playing with.

There are something like 1700 gambling websites, including casinos, bingo halls, lotteries. Something to meet everyone’s tastes. And of course, they’re open 24 hours a day.

As says Lysette Offley of Sounds Positive in Henley on Thames, where hypnotherapy for gambling addiction is used: We’re fast approaching a time when the number of people in the UK with broadband access to the internet will overtake those still on dial-up, so access and availability to on-line gambling is increasing. Not surprisingly, problems are expected to increase.”

So what can a person do about it if they feel their habit’s getting out of control?

“Get help now. Don’t let it go on and on,” says Lysette. “There is plenty of professional help available and many ways to stop gambling. I see people regularly who are able to turn their lives around and with just a little help learn how to stop gambling. And of course there are self-help products too which can help enormously. Why would you play the victim of your habit when you really can do something about it?”

Sounds Positive specialises in fully downloadable self-help hypnotherapy products, incorporating other psychology techniques such as NLP and EFT. Stop Gambling is available from their website.

More On Gambling Systems – System Black Box

In my last article, “Gambling Systems” I talked about gambling systems that involved the actual physical aspects of the games such as the white ball in roulette and the dice in craps. Now I will deal with betting systems that can actually be used in any of the games, except poker.

With the advent of on-line casinos, a whole new world opened up that allowed anyone, anywhere, to gamble. With this phenomena also came a flood of on-line gambling systems. One of these is the very popular, “System Black Box” that capitalizes on the fact that some on-line casinos will offer free gambling “chips” to anyone that signs up with their casino for play. “System Black Box” is designed strictly for on-line casino play. While there are live casinos that have similar offers for free play, it is most often a “match-play” situation in which you must use some of your own money along with the free-play coupon. In other words the coupon is worth $1 if you also play a real dollar with it. Should you win that first bet, you then immediately bet the $2 that you just won, putting the newly acquired house money in play and taking back your $1 original bet. (The $1 coupon is taken, win or lose. It is only good for one play.) If you are considering gambling on-line with any of the games offered, I would encourage you to look into “System Black Box” as a possible tool.

Another very popular betting system is “Betting For Profit” and is also available on-line. The difference is that “Betting For Profit” can work with both on-line play and live play. This system is a bit more in depth and involves an increasing bet according to the last play you made. It is a very good system and also includes what the author calls his “Seven Cardinal Rules Of Gambling.” In “Betting For Profit” you learn how to treat gambling as a business, not as a recreational activity. It is a very realistic approach and can work if you follow the guidelines that are set forth in the method, which is what “Betting For Profit” is actually called. Both “System Black Box” and “Betting For Profit” are what I would call methods as opposed to systems as they both do not deal with the physical aspects of the games and concentrate on betting strategies. I have found, through my extensive experience that betting methods and strategies are really the only valid ways of creating a winning trend in casino gambling. I compare this type of method with playing the stock market, which is of course, just another type of gambling. With the stock market, when someone can double their money, it is a significant gain. With casino gambling, if you want to be successful, you must enter in to that kind of mentality. In “Betting For Profit” the author tells of ways to begin to treat gambling as a business and not as entertainment. This is how a professional gambler approaches gambling. To me, it is akin to guerrilla warfare and in fact must be followed if you are serious about winning. A professional gambler sees gambling as “going to work” instead of entertainment. To gamble professionally you must lose the kind of attitude that puts you at a casino game for fun. That is not to say that you cannot enjoy what you are doing. But you must remember that you are there to make money, not lose it while you are playing and entertaining yourself.

I short, I find that both “System Black Box” and even more so, “Betting For Profit” can actually work for the gambler. With “System Black Box” the player need not know a great deal about the game he or she is playing but must at least know the general rules of whatever game that might be. “Betting For Profit” assumes that the reader is aware of at least some good basic strategy for the chosen game. So the conclusion is that a betting method or procedure can be a valid tool to enable a player to win at casino gambling while the “system” type of play simply does not work and is not really valid. Let me repeat here that when I was working in the casino business, we used to laugh at system players and considered them no threat, while the smart, tough player that knew how to manage his or her money and was able to walk away a winner would more times than not, take a small bite every time that he or she played, and sometimes even a big bite! For more information you can refer back to my previous article, “Gambling Systems”.