Get Your Local Business Found Online With SoLoMo

I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!

Special Training For Brain Development Of Kids

Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.

A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.

To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.

Gambling: They call it Lady Luck

Thanks to the Lotto and scratch cards and online casinos, more women than ever before are developing a gambling problem.

According to government figures, 60% of adults in the UK spend up to £50 per month gambling at the betting shop or on Lotto. As the result of changes coming shortly, the amount spent in this country per year is expected to go up from the current £42 billion to £60 billion.

30 million people regularly buy UK Lotto tickets in the second largest of the 192 lotteries across the world. And despite official figures telling us that a mere 1% of these have developed out of control gambling habits, Gamblers Anonymous are finding that they’ve had an increase of 17% in calls for help. GamCare has also seen an increase in requests for their counseling service.

Women have always dominated the Bingo scene, where they outnumber men, 70% to 30%. The average age is under 50 and the average spend for a night (including food and drinks) is £20.

Women tend not to visit casinos and betting shops, and favour on-line gambling instead where they have the perception of its being safer, less intimidating, more fun, more tempting and where they can remain anonymous.

As they are seduced by the escapism of on-line shopping, developing an internet gambling addiction, as they are encouraged by the on-line sites to create alternative realities: a different identity; and play along with the fantasy that it’s not real money they’re playing with.

There are something like 1700 gambling websites, including casinos, bingo halls, lotteries. Something to meet everyone’s tastes. And of course, they’re open 24 hours a day.

As says Lysette Offley of Sounds Positive in Henley on Thames, where hypnotherapy for gambling addiction is used: We’re fast approaching a time when the number of people in the UK with broadband access to the internet will overtake those still on dial-up, so access and availability to on-line gambling is increasing. Not surprisingly, problems are expected to increase.”

So what can a person do about it if they feel their habit’s getting out of control?

“Get help now. Don’t let it go on and on,” says Lysette. “There is plenty of professional help available and many ways to stop gambling. I see people regularly who are able to turn their lives around and with just a little help learn how to stop gambling. And of course there are self-help products too which can help enormously. Why would you play the victim of your habit when you really can do something about it?”

Sounds Positive specialises in fully downloadable self-help hypnotherapy products, incorporating other psychology techniques such as NLP and EFT. Stop Gambling is available from their website.