I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!
Small Business Accountants – What Are the Benefits of Accountants to Your Business?
Finding the right accountant can be the most important part of your business success, apart from the marketing and business management. The accountants can make the different of your business success. The benefits of choosing the right accountants are:Convenience:
You need to choose an accountant near you, in order to save time and money through travelling cut. Or the accountant can communicate with you through e-mail, mail, fax or phone. You can still save time if your accountants accept your paper work through email, fax or mail. This way you do not need to book an appointment or travel to your accountant office.Cost cutting:
If your accountant is offering you a discount on market rate then you are making a serious saving. This way you’re already saving money where you can invest into your business.Accuracy:
Good accountants are always accurate in their work, so let the accountants handle your work. Usually a good firm will check your accounting work before submitting your tax return including your balance sheet, P & L statement.Services variety:
Small business accountants must offer all services including bookkeeping services, payroll and PAYG small business tax return, small business tax advice, small business planing and small business financial advise.Business development:
An accountants can advise you on how you develop your business by analysing your financial situation and recommending how much you can spend on advertising, inventory, rent, employee salaries, and how to balance between company profits and business expenses.Tax return:
The most important part of accountants work is tax return. The good accountant will work with clients in order to maximise tax benefits and explore saving opportunities. The accountants can help the client understand how the tax law is applied to the business. The accountants can explore options and recommend the best option.
Finally I say small business accountants, are very important, as entire business finance is depending on the accountant.
Using an Online Directory to Find Local Businesses Near You
If you live in or plan on visiting Manchester any time soon, you may require the services of a number of different businesses. To help you find them, a Manchester Business Directory could be the answer. Here are 10 types of firms that you can find.1. Manchester Plumbers – Pipe problems at the home or office can be disastrous if not dealt with quickly. Use a directory to find reliable local plumbers.2. Manchester Electricians – It’s a similar story with electrical problems and it can be tricky knowing where to look for a trustworthy and inexpensive professional. A directory can help.3. Manchester Florists – Sending flowers to your girlfriend, Mum or friend? Then you’re going to need to find a good florist near to where they live.4. Manchester Hairdressers – Sometimes a change can do your style the world of good. Why not read reviews of the best salons near your home before booking an appointment?5. Manchester Driving Schools – When you start learning to drive, you can’t wait to take and pass your test. A driving school can help you get there quicker.6. Manchester Builders – If you have building or construction work, then you need a few local professionals in your area to get quotes from and compare testimonies.7. Manchester Gardeners – If you struggle to keep your garden looking good or you want the whole thing re-landscaped, then you’re going to need to check out some local gardeners.8. Manchester Train Stations – If you’re looking to travel into the city, then you might want to do some research into the different local stations and where they are.9. Manchester Shopping Centres – From the Trafford Centre to the Arndale, there’s a lot of shopping to enjoy in Manchester.10. Manchester Cinemas – And if you’re visiting a Manchester shopping centre, why not tie in a visit to a nearby cinema and see the latest movies?So, if you’re looking for a Manchester builder, florist or electrician, a Manchester business directory could help you find the right companies.
More On Gambling Systems – System Black Box
In my last article, “Gambling Systems” I talked about gambling systems that involved the actual physical aspects of the games such as the white ball in roulette and the dice in craps. Now I will deal with betting systems that can actually be used in any of the games, except poker.
With the advent of on-line casinos, a whole new world opened up that allowed anyone, anywhere, to gamble. With this phenomena also came a flood of on-line gambling systems. One of these is the very popular, “System Black Box” that capitalizes on the fact that some on-line casinos will offer free gambling “chips” to anyone that signs up with their casino for play. “System Black Box” is designed strictly for on-line casino play. While there are live casinos that have similar offers for free play, it is most often a “match-play” situation in which you must use some of your own money along with the free-play coupon. In other words the coupon is worth $1 if you also play a real dollar with it. Should you win that first bet, you then immediately bet the $2 that you just won, putting the newly acquired house money in play and taking back your $1 original bet. (The $1 coupon is taken, win or lose. It is only good for one play.) If you are considering gambling on-line with any of the games offered, I would encourage you to look into “System Black Box” as a possible tool.
Another very popular betting system is “Betting For Profit” and is also available on-line. The difference is that “Betting For Profit” can work with both on-line play and live play. This system is a bit more in depth and involves an increasing bet according to the last play you made. It is a very good system and also includes what the author calls his “Seven Cardinal Rules Of Gambling.” In “Betting For Profit” you learn how to treat gambling as a business, not as a recreational activity. It is a very realistic approach and can work if you follow the guidelines that are set forth in the method, which is what “Betting For Profit” is actually called. Both “System Black Box” and “Betting For Profit” are what I would call methods as opposed to systems as they both do not deal with the physical aspects of the games and concentrate on betting strategies. I have found, through my extensive experience that betting methods and strategies are really the only valid ways of creating a winning trend in casino gambling. I compare this type of method with playing the stock market, which is of course, just another type of gambling. With the stock market, when someone can double their money, it is a significant gain. With casino gambling, if you want to be successful, you must enter in to that kind of mentality. In “Betting For Profit” the author tells of ways to begin to treat gambling as a business and not as entertainment. This is how a professional gambler approaches gambling. To me, it is akin to guerrilla warfare and in fact must be followed if you are serious about winning. A professional gambler sees gambling as “going to work” instead of entertainment. To gamble professionally you must lose the kind of attitude that puts you at a casino game for fun. That is not to say that you cannot enjoy what you are doing. But you must remember that you are there to make money, not lose it while you are playing and entertaining yourself.
I short, I find that both “System Black Box” and even more so, “Betting For Profit” can actually work for the gambler. With “System Black Box” the player need not know a great deal about the game he or she is playing but must at least know the general rules of whatever game that might be. “Betting For Profit” assumes that the reader is aware of at least some good basic strategy for the chosen game. So the conclusion is that a betting method or procedure can be a valid tool to enable a player to win at casino gambling while the “system” type of play simply does not work and is not really valid. Let me repeat here that when I was working in the casino business, we used to laugh at system players and considered them no threat, while the smart, tough player that knew how to manage his or her money and was able to walk away a winner would more times than not, take a small bite every time that he or she played, and sometimes even a big bite! For more information you can refer back to my previous article, “Gambling Systems”.
Gambling Addiction
First we have to know what is addiction. It is a big issue in present era and most of people are suffering from it. An addiction is nothing but only a psychological craze or dependence towards anything specially any activity. Addiction occurs when someone fails his or her control and continuously by any mean that activity is making some harmful effect to him or her. Accordingly it can take place in anything like drugs, alcohols, food, and sex and when it comes to gambling field; it becomes really a serious issue among the gamblers.
Unlike any other type of addiction this addiction is hard to identify. But generally it is seen when a person experiences win in several gambling and accordingly feels that they cant control their deep impulses to gamble and they can make a nice deal and gain more and more money through that type of activity without facing any trouble, that mainly play role in making addiction towards gambling field. Gambling addiction makes the gambler so impulsive that they can’t give any single thought to be involved again in this activity and in the winning stage the gamblers become so excited with their earnings that they don’t want to quit gambling by any mean. With that they feel their increasing intensity to gambling field. Even sometimes it is found that they are deterred by recurrent losses as they think that they can win again and get their money back. The addicted gamblers forget to think although it is a form of harmless entertainment and fun yet that can become a devastating illness too and can affect them negatively. It can lead the players very badly to big financial problems (when they start to borrow huge amount of money), mental restlessness, relationship stress and many other activities related to their lives.
Thus a recreational sport gambling turns out to be a denting experience to any gambler when he gets addicted to this betting field. Like winning phase and losing (as discussed above) there is also desperation stage which can lead a gambler to get addicted horribly. Keeping hope in mind that they can earn more and more through this betting process and eliminate their losses which they may even face on every alternative day of their playing they become mentally fatigued. Unmanageable state of their increasing debts makes them desperate to face gambling every day. Desperately the gamblers are found engaging in illegal activities to finance their gambling. They may suffer badly by hopelessness, suicidal thoughts, even arrest, divorce and any other drug exploitation. That surely leads to a complete breakdown of an addicted gambler.
Although gambling addiction cannot be identified so easily, there are some signs which can denote that addiction a little bit. That includes constant discussion about gambling, making gambling plan, gambling at any odd time, getting into a long debt circle, giving priority to only gambling not even to personal life and responsibilities and feeing the need to gamble to wipe off any practical issue or stress. It is only a concept but deliberately the sign of addiction is not confined among such behaviors only. There may be many other signs which assign gambling addiction.
There are some treatment programs also for the addicted gamblers. The therapies and medication are supposed to be the most successful way to be cured from this addiction. Counseling with various support groups can also help to remove this type of addiction. But above everything for successful result in this treatment firstly it is required that the addicted person has to admit that he or she is facing restlessness with such type of activity and is feeling to give it up as soon as possible, unless and until the recovery process will not go make any further step.
Gambling: They call it Lady Luck
Thanks to the Lotto and scratch cards and online casinos, more women than ever before are developing a gambling problem.
According to government figures, 60% of adults in the UK spend up to £50 per month gambling at the betting shop or on Lotto. As the result of changes coming shortly, the amount spent in this country per year is expected to go up from the current £42 billion to £60 billion.
30 million people regularly buy UK Lotto tickets in the second largest of the 192 lotteries across the world. And despite official figures telling us that a mere 1% of these have developed out of control gambling habits, Gamblers Anonymous are finding that they’ve had an increase of 17% in calls for help. GamCare has also seen an increase in requests for their counseling service.
Women have always dominated the Bingo scene, where they outnumber men, 70% to 30%. The average age is under 50 and the average spend for a night (including food and drinks) is £20.
Women tend not to visit casinos and betting shops, and favour on-line gambling instead where they have the perception of its being safer, less intimidating, more fun, more tempting and where they can remain anonymous.
As they are seduced by the escapism of on-line shopping, developing an internet gambling addiction, as they are encouraged by the on-line sites to create alternative realities: a different identity; and play along with the fantasy that it’s not real money they’re playing with.
There are something like 1700 gambling websites, including casinos, bingo halls, lotteries. Something to meet everyone’s tastes. And of course, they’re open 24 hours a day.
As says Lysette Offley of Sounds Positive in Henley on Thames, where hypnotherapy for gambling addiction is used: We’re fast approaching a time when the number of people in the UK with broadband access to the internet will overtake those still on dial-up, so access and availability to on-line gambling is increasing. Not surprisingly, problems are expected to increase.”
So what can a person do about it if they feel their habit’s getting out of control?
“Get help now. Don’t let it go on and on,” says Lysette. “There is plenty of professional help available and many ways to stop gambling. I see people regularly who are able to turn their lives around and with just a little help learn how to stop gambling. And of course there are self-help products too which can help enormously. Why would you play the victim of your habit when you really can do something about it?”
Sounds Positive specialises in fully downloadable self-help hypnotherapy products, incorporating other psychology techniques such as NLP and EFT. Stop Gambling is available from their website.
How to Gain More Value From Project Management Software by Understanding 5 Purposes of Technology
Introduction
Technology (especially “project management software”) has been and will continue to be an important part of project management discussion and practice. This is justified. The right project management software that is implemented correctly can have significant, positive effects on an organization. However, the wrong software, or software implemented poorly can pull an organization down.In our experience, we have seen organizations struggle with the proper implementation of the right software. Many times we find this stems from a limited or misunderstood view of the purpose of technology in the first place. For example, organizations may look for a tool that can just “schedule projects”, or they simply do not think through the broader, strategic purpose that the technology should serve. This leads to selecting the wrong technology or not implementing it in a way that provides the most value for the organization.The purpose of this white paper is to provide a fresh perspective on 5 major purposes of technology (and project management software in particular) in project management.These purposes come from lessons learned in the aviation field. The aviation field is similar to project management in the sense that it seeks to create predictable, successful outcomes in an activity with inherent risk. It utilizes technology heavily to fulfill that objective. By studying the role of technology in aviation, we can derive the major and similar purposes that technology should serve in project management. In so doing, we can also boost the strategic use of technology to support our organization’s strategic objectives, needs, and processes.Purpose 1: Situational Awareness
Some of the most important aviation technologies, such as the ILS (instrument landing system), glass panel displays, and GPS (global positioning system) are focused on situational awareness: letting the pilot know at every moment where the aircraft is headed, how it is oriented, how high it is, where it needs to go, how it is performing, or a number of other pieces of information.Project management technology is no different. It needs to provide situational awareness of each project’s situation, where they are headed, how they are performing, and how they need to proceed. It also needs to provide awareness of the situation of an organization’s entire project “portfolio.” If you cannot utilize your technology to know the current situation of your projects, you are not utilizing technology effectively.The “current project situation” may be different depending on your organization and its particular processes and objectives. It may mean the status of the project schedules, the quality of the deliverables, the current degree of risk, the satisfaction of the clients, or the state of the budget or profit numbers.It may mean how current resource utilization will affect the project, what issues have arisen that would derail the project, or what has slipped through the cracks.The important thing is to always be aware of the project situation so that you can make intelligent, timely, well-informed decisions.You can factor this into your project management technology implementation by doing the following:
Identify the key information that you need to maintain situational awareness.
Ensure that your project management software tool(s) can track and provide this information.
Train your staff on providing this information within the tool.
Purpose 2: Decision Making
In aviation, pilots must be able to make quick decisions using accurate data. For example, a pilot needs to know exactly what is wrong with the aircraft to make a good decision on next steps. They need to know how much fuel is remaining to make a decision on weather avoidance.Similarly, managers need to have accurate data to make decisions in project management. They need to know what is wrong with a project so they can make a good decision on next steps. They need to know resource availability to prioritize efforts and choose directions. In many organizations, this type of information is not readily available, either because the right toolset is not in place or the toolset has not been implemented in a way that supports this strategic purpose.Over 10 years ago there was a project manager position that was held by the author of this whitepaper. Each week, the project management group would spend hours (literally) compiling long status reports for management. They would need to track down the status of everything and document them, along with a host of other information. Is it good to have this information compiled? Yes. But it sure is a resource-intensive way of doing it that could be substituted with good technology and good process. Was the information effectively and utilized? That was unclear.Ask yourself, what is the information you need to make good decisions? What problems does your organization routinely face? Do you have real-time insight into those problems? Do you have all of this information readily available at all times? If not, make a pro-active effort to use process and technology to enable your decision making to be much more accurate, informed, and effective.In order to make decisions, two things have to occur:
The information needed to make decisions must be compiled.
The information needed to make decisions must be readily available.
Project management software technology fits into this broader purpose, but again you need to ensure that:
You know what information you need.
Your project management software technology is capable of compiling the information you need to make decisions.
The information in your project management software technology is always readily available.
Your team is trained on how to correctly compile the right information into the tool so that you can retrieve it to make decisions.
Purpose 3: Automation of Routine Tasks
A recent article in an aviation periodical referred to a certain modern airliner as a 650,000 pound computer. There is a lot of technology in cockpits today and much of it automates routine tasks for pilots. For example, pilots can use automated engine management systems that eliminate the need for the pilots to manage the specific thrust levels, temperatures, and other engine parameters; checklists are automated; alerts (notifications) are automated; and so forth.This automation does three things:
It reduces the risk of human error (i.e. someone makes a mistake while following a boring, routine process).
It frees up the resources (aka pilots) for more important things.
It allows more tasks to be accomplished in the same amount of time with fewer people (a third pilot is no longer needed).
There are many, many routine tasks performed in project management which take an enormous amount of time. Every organization has routine tasks that it has to do to be operational. Sometimes it is inconceivable how many countless hours are spent on mundane activities. This may only be because it is more comfortable and easy to do things the same way that we are used to doing them. Some that come to mind include the notification of events, the reporting of status, finding out if something is done or not, finding a document, routing incoming requests for work, filling out and disseminating forms, and collecting time.The right project management software technology can automate the routine things that your organization does. This has similar benefits for project management:
It reduces the risk of human error in your processes.
It frees up resources to do more important things (such as billable work or taking work off someone else’s plate).
It makes it easier to perform the process (less skill is needed to perform it).
It allows more tasks to be accomplished in the same amount of time with fewer people.
If you implement or use technology without having this broader purpose in mind, you will not be using your technology effectively. In fact, you may be simply swapping one tool out for another without a net benefit.What are ways that technology in project management can automate routine tasks?
Taking status inputs (such as a team member entering percent complete) and automatically rolling that up into project-level status.
Automatically notifying key personnel when an issue has arisen.
Centralizing all information so that there is one place to find it.
Automatically routing incoming requests so that the right person can see and respond to it.
Collecting time reported information and automatically generating reports on actual time usage.
Automatically aggregating all project plans and schedules into useful resource utilization views and reports.
Automatically creating new projects from templates that follow a pre-defined path and eliminate the need to re-create that path.
Automating the generation of proposals and other templated documents.
What this looks like for your organization will be different because you have different strategic objectives, different processes, and different activities that eat up a lot of your staff’s time.The point is to understand the purpose of technology so that you can use it strategically to accomplish a specific purpose.As with other purposes, you need to take pro-active action to fulfill this purpose by ensuring:
You know which tasks are routine and time-intensive in your organization.
Your project management software tool(s) can automate those routine tasks.
Your project management software tools(s) are setup correctly to automate those routine tasks.
Purpose 4: Support for Standardized Processes
Standardized processes are a huge part of the aviation world and a big reason why it has had success at creating predictable, successful outcomes in a risky environment. In aviation, technology supports the standardized process environment. Technology is not implemented because it would be cool or neat. It is strategically implemented to support the standardized processes. For example, part of the takeoff checks process is to confirm that the correct runway is programmed into the flight management computer. Well, in many systems, the correct runway is displayed right where the pilot needs to see it to complete this standard process. It is also standard procedure that when an aircraft is descending in clouds towards a runway that they cannot proceed below a certain altitude unless the runway environment is in sight. Technology supports this process by displaying the minimum altitude and alerting the pilots if they go below it.Technology in project management tends to be separated from the purpose of supporting standardized processes. We may have a process, but we may also be looking for a “scheduling tool.” In other words, we look at them differently, but the two go hand in hand. One of the primary purposes of technology must be to support the standardized processes of an organization. Why is a standardized process important? Because you cannot have a predictable (ordered) outcome if you have a random process. The process must be standardized and ordered.Technology should help us implement, maintain, and improve standardized processes across the organization. Examples include online checklists and templates, exception reporting of items outside the process (aka alerts), and workflow automation that follows a particular process. These types of things support the strategic process and the overall goal of implementing strategic objectives.Your project management software tool(s) should fulfill this fundamental purpose as well. You also need to take the following pro-active steps:
Ensure that your processes are documented correctly.
Ensure that your project management software tool(s) support your processes.
Ensure that your team understands how to manage the process in the tool.
Ensure that your team is trained on executing the process within the tool.
Purpose 5: Insight into Trends, Problems, and Performance
In aviation, there are systems and even organizations in place to mine data and identify trends and potential future risks. Is there a trend of certain mistakes that pilots are making that need to be addressed via training? Is there an unusual spike in maintenance anomalies for a certain aircraft?This is often the furthest thing from the mind of a project manager. We are so busy with the day to day that we cannot (or will not) take the time to look at things like trends and potential problems. However, that is part of our job. Problems and risks are always lurking and will strike when we least expect it.This is where technology comes in to play. As in aviation, technology can make it easier to do this. The right technology will help us run reports, look at data exceptions, and provide similar views into our project management environments.There are two points here worth mentioning:
When you choose technology, you should keep this purpose in mind. How easy is it to mine for various types of data?
We should be experts at quickly drilling into data and extracting useful information.
Conclusion
Organizations continue to struggle with either poor project management software tools or project management software tools that are not implemented correctly. The purpose of this paper was to help organizations understand the broader purposes of technology in project management by looking at lessons from the aviation field. By doing so, organizations can expand their perspective and pro-actively implement these purposes in their own project management environments, thus creating a toolset that increasingly supports the strategic objectives, needs, and processes of the organization.
Are You Ready to Hire the App Marketing Agency for Your New Application?
App marketing being one of the most important factors deciding the success of your mobile application has to be employed in the right manner, and thus the most right of times so as to hit the iron hard just when it is hot. With the technical expertise and professionalism that most of the mobile app marketing companies claim, the main point of concern remains the right time of the employment of the app marketing strategies.Based on various studies, it is suggested that companies should opt for an early employment of app marketing services so as to get an advantage of creating an audience base prior to the launch of the application. On the other hand, there may be many demerits of early deployment of these services, which may include an unplanned move towards marketing and thus failing to achieve the marketing goals due to lack of readiness. As a result, each organization has its own list of factors that decides its readiness towards the concern of right time of deployment of mobile app marketing services.Effectively tracking the importance of the concern through an explicit analysis, we here guide you through the various parameters that help you know the right time of hiring an app marketing agency for your new business application. These parameters are-1) Market Research:One of the most important parameters that decide the appropriateness of the time you choose to start with your marketing campaign is ‘Market Research’. If without a proper market research of your app market, you opt for an early hiring of the marketing agency, you are likely to face a failed marketing campaign and loss of investment. The market research factor includes knowing the-
Target audience
List of keywords to be focused
Popular categories
USPs of your competitors over you and vice-versa
With this analysis in your hand, you are now ready and can discuss the marketing strategy well with your app marketing service provider.2) Dedicated Centre of Ideas:Before hiring a mobile app marketing company for your business, you need to decide – who will be the main dedicated centre of ideas? Whether you have your list of ideas to be implemented by the marketing agency or you want them to create and implement the marketing ideas for you? These questions need to be well thought and answered before making the hiring process. Here generally the firms with long-term marketing business partners generally let their partner decide and implement the marketing ideas. While if you are hiring a new marketing company your prior market research will help you discuss your marketing ideas with him.3) Readiness of Your Team:Before you go for the mobile app marketing services you need to know whether your team is ready for the change and will support the required marketing operations on their side. With this, you also need to judge the technical expertise required by your team to add a functional support to the marketing campaign and ask the agency to train them for the same.4) Coordination between the App Marketing team and the App Development Team:Often overlooked, there needs to be a strict coordination between the app development and the marketing teams so as to know the effective intervals of promotion and the USPs that needs to be highlighted. Here, businesses providing a one-stop solution for both the app development and marketing services promise a high success rate for your business application.5) Knowing the actual App Release Date:In order to target the mobile app market with a well-scheduled marketing campaign, you need to know the important dates like the actual app release date. A prior decided app launch date can help you with announcements in the Tech World and earn enough space for the popularity of your app prior to its actual release. With this, you can hire the preferred mobile app marketing company at the time of Beta testing, where you can get hold of the customer feedback and judge the values of the app based on the genuine customer feedback. Here a professional team based on the feedbacks can develop the marketing strategies for your business application and implement them accordingly at the right time.
Astaxanthin Market Exhibiting High Growth Rate Till Forecast
According to the new market research report by IndustryARC titled “Astaxanthin Market: By Product Type (Synthetic Astaxanthin, Astaxanthin Rich Paracoccus Bacteria, Pluviallis Microalgae Astaxanthin, Aematococcus); By Form (Liquid, Dry); By Applications (Dietary Supplements, Animal Health & Aquaculture, Cosmetics, Food & Beverages, Feed); By Source (Natural, Synthetic) & Geography – (2018-2023)”, the market will be driven by the rise in health-conscious populace and exponential demand for natural food coloring agents.The Americas region holds the largest market share in the Astaxanthin Market However, Asia Pacific is estimated to have the highest growth. As the anti-ageing creams and other skin products are becoming much sought after than ever before, the usage of Astaxanthin becomes ubiquitous in this region. The key applications in this region include cosmetics and dietary supplements among others.Selected Impact Analysis Done in the Full ReportAstaxanthin is responsible for the red color in many sea creatures such as crayfish, krill, and salmon. Astaxanthin gives red color to many sea creatures such as crayfish, krill and salmon their red color.Astaxanthin has been reported in many studies for its high antioxidant and skin-friendly properties.Paracoccus Bacteria, Astaxanthin Rich Phaffia Yeast, and Synthetic Astaxanthin are predominantly used in the aquaculture sector, while the Astaxanthin derived from H. Pluvialis microalgae is the main source for human applications such as food & beverages.Excerpts on Market Growth FactorsAquaculture and Animal feed are the major applications, while Carotenoid has been used for coloring fishes and improving the texture of animals.Nutraceutical segment is anticipated to have a rapid growth during the forecast period.Astaxanthin Softgels are estimated to register an agile growth rate during the forecast period.Synthetic source will acquire a major share in the market.Natural Sources are estimated to witness a swashbuckling over the forecast period.Astaxanthin can be manufactured from natural sources. The high yield of carotenoid and low maintenance cost will drive the growth of natural sources, which in turn drives the growth of Astaxanthin.Key Players of Astaxanthin Market:Astaxanthin is an Oligopolistic in nature and dominated by limited number of key players.Koninklijke DSM N.V is one of the key players of the Astaxanthin Market. The Heerlen headquarters company which has more than 20,000 employees worldwide witnessed € 8,632 net sales and € 1,781 net profit in 2017.BASF SE is another conglomerate that earned $816 million of revenue through operations for the year 2017.In September 2014, Algatech entered into an R&D agreement with SCHOTT AG, a German company, to boost its productivity of its closed tube cultivation system.The Astaxanthin Market Report is Segmented as Indicated Below:A. By Source:1. Natural1.1 Yeast1.2 Krill/Shrimp1.3 Microalgae2. SyntheticB. By Product1. Dried Biomass/Powder2. Oil3. Soft gels4. Liquid5. OthersC. By Application1. Dietary Supplement/Nutraceuticals2. Cosmetics3. Animal health and Aquaculture4. Food & Beverages5. FeedD. by Form1. Liquid2. Dry FormE. By Geography (Covers 12 + Countries)F. By EntropyCompanies Cited/Referenced/Interviewed:1. Cyanotech Corporation2. Otsuka Pharmaceutical Co., Ltd3. Valensa International4. Fuji Chemical Industries Co., Ltd5. Divis Laboratories Ltd6. Beijing Ginko Group (BGG)7. Igene Biotechnology Inc8.Piveng Inc9.Fenchem Biotek Ltd10.Algatechnologies11. Cardax, Inc12. Supreme Biotechnologies13. Parry Nutraceuticals14.Alga Technologies15. BlueOcean NutraSciences Inc16. MicroA AS, EID Parry (India) Ltd17. Heliae Development, LLCWhat can you expect from the report?The Astaxanthin Market Report is prepared with the main agenda to cover the following 20 points:1.Market Size by Product Categories2.Market trends3.Manufacturer Landscape4.Distributor Landscape5.Pricing Analysis6.Top 10 End user Analysis7.Product Benchmarking8.Product Developments9.Mergers & Acquisition Analysis10.Patent Analysis11.Demand Analysis (By Revenue & Volume)12.Country level Analysis (15+)13.Competitor Analysis14.Market Shares Analysis15.Value Chain Analysis16.Supply Chain Analysis17.Strategic Analysis18.Current & Future Market Landscape Analysis19.Opportunity Analysis20.Revenue and Volume AnalysisFAQ:Does IndustryARC publish country, geography or application based reports in Astaxanthin Market?Yes, we do have separate reports as mentioned below:1.Americas Market for Astaxanthin (2018-2023)2.Europe Market for Astaxanthin (2018-2023)3.APAC Market for Astaxanthin (2018-2023)4.RoW Market for Astaxanthin (2018-2023)5.Natural Market for Astaxanthin (2018-2023)6.Synthetic Market for Astaxanthin (2018-2023)7.Dried Biomass/Powder Market for Astaxanthin (2018-2023)8.Oil Market for Astaxanthin (2018-2023)9.Soft gels Market for Astaxanthin (2018-2023)10.Liquid Market for Astaxanthin (2018-2023)11.Dietary Supplement/Nutraceuticals Market for Astaxanthin (2018-2023)12.Cosmetics Market for Astaxanthin (2018-2023)13.Animal health and Aquaculture Market for Astaxanthin (2018-2023)14.Food & Beverages Market for Astaxanthin (2018-2023)15.Feed Market for Astaxanthin (2018-2023)16.Liquid Market for Astaxanthin (2018-2023)17.Dry Form Market for Astaxanthin (2018-2023)Does IndustryARC customize these reports and charge additionally for limited customization?Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:1.Increase the level of data in application or end user industry.2.Increase the number of countries in geography chapter.3.Find out market shares for other smaller companies or companies which are of interest to you.4.Company profiles can be requested based on your interest.5.Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.Access Report:https://industryarc.com/Report/16597/astaxanthin-market.htmlAny other major customizations can be discussed with our team, we can provide a separate quote based on your requirement. You can drop in an e-mail to [email protected] to discuss more about our consulting services.
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