Universities » Influencer Marketing Insights

Are You Ready to Hire the App Marketing Agency for Your New Application?

App marketing being one of the most important factors deciding the success of your mobile application has to be employed in the right manner, and thus the most right of times so as to hit the iron hard just when it is hot. With the technical expertise and professionalism that most of the mobile app marketing companies claim, the main point of concern remains the right time of the employment of the app marketing strategies.Based on various studies, it is suggested that companies should opt for an early employment of app marketing services so as to get an advantage of creating an audience base prior to the launch of the application. On the other hand, there may be many demerits of early deployment of these services, which may include an unplanned move towards marketing and thus failing to achieve the marketing goals due to lack of readiness. As a result, each organization has its own list of factors that decides its readiness towards the concern of right time of deployment of mobile app marketing services.Effectively tracking the importance of the concern through an explicit analysis, we here guide you through the various parameters that help you know the right time of hiring an app marketing agency for your new business application. These parameters are-1) Market Research:One of the most important parameters that decide the appropriateness of the time you choose to start with your marketing campaign is ‘Market Research’. If without a proper market research of your app market, you opt for an early hiring of the marketing agency, you are likely to face a failed marketing campaign and loss of investment. The market research factor includes knowing the-

Target audience

List of keywords to be focused

Popular categories

USPs of your competitors over you and vice-versa

With this analysis in your hand, you are now ready and can discuss the marketing strategy well with your app marketing service provider.2) Dedicated Centre of Ideas:Before hiring a mobile app marketing company for your business, you need to decide – who will be the main dedicated centre of ideas? Whether you have your list of ideas to be implemented by the marketing agency or you want them to create and implement the marketing ideas for you? These questions need to be well thought and answered before making the hiring process. Here generally the firms with long-term marketing business partners generally let their partner decide and implement the marketing ideas. While if you are hiring a new marketing company your prior market research will help you discuss your marketing ideas with him.3) Readiness of Your Team:Before you go for the mobile app marketing services you need to know whether your team is ready for the change and will support the required marketing operations on their side. With this, you also need to judge the technical expertise required by your team to add a functional support to the marketing campaign and ask the agency to train them for the same.4) Coordination between the App Marketing team and the App Development Team:Often overlooked, there needs to be a strict coordination between the app development and the marketing teams so as to know the effective intervals of promotion and the USPs that needs to be highlighted. Here, businesses providing a one-stop solution for both the app development and marketing services promise a high success rate for your business application.5) Knowing the actual App Release Date:In order to target the mobile app market with a well-scheduled marketing campaign, you need to know the important dates like the actual app release date. A prior decided app launch date can help you with announcements in the Tech World and earn enough space for the popularity of your app prior to its actual release. With this, you can hire the preferred mobile app marketing company at the time of Beta testing, where you can get hold of the customer feedback and judge the values of the app based on the genuine customer feedback. Here a professional team based on the feedbacks can develop the marketing strategies for your business application and implement them accordingly at the right time.

Tags: Marketing

Paying the Taxman – Estimated Tax Payments For the Self Employed

If you’re self-employed or earn income that is not subject to tax withholding such as rents, prizes, awards, interest, or alimony, or if you don’t have enough tax withheld from your salary or pension, you will need to make estimated tax payments throughout the year or face a hefty penalty at tax time.Self-employed individuals will also need to pay an extra self-employment tax on top of their regular income taxes. Estimating your tax payments isn’t too complicated. The IRS has worksheets you can use to calculate your quarterly payments. In general, if you anticipate owing over $1000 after subtracting your credits and current withholding, you should pay estimated tax payments. This number is adjusted by the IRS periodically.Estimated tax payment requirements vary for individuals, sole proprietors, corporations, and farmers and fishermen. Check with the IRS for guidance.For the self-employed, use Form 1040-ES from the IRS to make your calculations. Use your previous year’s tax return as a guide. This will come in handy when doing rough calculations as far as your deductions, expected income, and so forth. Take into account any expected changes both in your own situation as well as tax laws.The worksheet includes a tax rate schedule that you will need to refer to once you’ve come up with a figure of taxable income. In addition, you will need to pay self-employment tax on top of the regular income tax. Pay attention to the instructions for calculating this tax as there are different rates once you pass a certain self-employment income threshold.In addition, only 92.35% of your self-employment income is currently subject to the tax so you will first need to multiply you self-employment income times.9235 to get the amount that is subject to the extra self-employment tax. For example, if you expect to earn $30,000 as a self-employed individual, $27,705 will be subject to the additional self-employment tax. At the current rate of 15.3%, the self-employment tax would be $4239. It’s important to realize that this is in addition to regular income tax.As you work through the worksheet, you will have your final figure representing your estimated taxes for the year. If you will owe over $1000, you will then divide that number by four. You will then be responsible for making four quarterly estimated tax payments for that amount according to a schedule set up by the IRS. Depending on the calendar, the payment due dates vary from year to year. However in general, the first payment is due in mid-April, the second is due in mid-June, the third is due in mid-September, and the final payment in due in mid-January of the following year. Payment vouchers are included on the 1040-ES worksheet.As the year progresses, your estimated income may fluctuate. You can use the worksheet to recalculate your estimated taxes and amend your remaining estimated payments. Doing this will ensure that you won’t be left owing more than you anticipated should you earn more money than you thought. It also ensures that you aren’t overpaying the taxes either.Because you will need to pay these taxes one way or the other, it makes sense to be aware of the taxes with every check you cash. Figure out what percentage of every dollar you earn needs to be put aside for taxes and sock that money away immediately into an account specifically designated for your taxes.

Tags: Employment Work

SEO Spiderz

« Older Entries