Get Your Local Business Found Online With SoLoMo

I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!

Gambling Addiction

First we have to know what is addiction. It is a big issue in present era and most of people are suffering from it. An addiction is nothing but only a psychological craze or dependence towards anything specially any activity. Addiction occurs when someone fails his or her control and continuously by any mean that activity is making some harmful effect to him or her. Accordingly it can take place in anything like drugs, alcohols, food, and sex and when it comes to gambling field; it becomes really a serious issue among the gamblers.

Unlike any other type of addiction this addiction is hard to identify. But generally it is seen when a person experiences win in several gambling and accordingly feels that they cant control their deep impulses to gamble and they can make a nice deal and gain more and more money through that type of activity without facing any trouble, that mainly play role in making addiction towards gambling field. Gambling addiction makes the gambler so impulsive that they can’t give any single thought to be involved again in this activity and in the winning stage the gamblers become so excited with their earnings that they don’t want to quit gambling by any mean. With that they feel their increasing intensity to gambling field. Even sometimes it is found that they are deterred by recurrent losses as they think that they can win again and get their money back. The addicted gamblers forget to think although it is a form of harmless entertainment and fun yet that can become a devastating illness too and can affect them negatively. It can lead the players very badly to big financial problems (when they start to borrow huge amount of money), mental restlessness, relationship stress and many other activities related to their lives.

Thus a recreational sport gambling turns out to be a denting experience to any gambler when he gets addicted to this betting field. Like winning phase and losing (as discussed above) there is also desperation stage which can lead a gambler to get addicted horribly. Keeping hope in mind that they can earn more and more through this betting process and eliminate their losses which they may even face on every alternative day of their playing they become mentally fatigued. Unmanageable state of their increasing debts makes them desperate to face gambling every day. Desperately the gamblers are found engaging in illegal activities to finance their gambling. They may suffer badly by hopelessness, suicidal thoughts, even arrest, divorce and any other drug exploitation. That surely leads to a complete breakdown of an addicted gambler.

Although gambling addiction cannot be identified so easily, there are some signs which can denote that addiction a little bit. That includes constant discussion about gambling, making gambling plan, gambling at any odd time, getting into a long debt circle, giving priority to only gambling not even to personal life and responsibilities and feeing the need to gamble to wipe off any practical issue or stress. It is only a concept but deliberately the sign of addiction is not confined among such behaviors only. There may be many other signs which assign gambling addiction.

There are some treatment programs also for the addicted gamblers. The therapies and medication are supposed to be the most successful way to be cured from this addiction. Counseling with various support groups can also help to remove this type of addiction. But above everything for successful result in this treatment firstly it is required that the addicted person has to admit that he or she is facing restlessness with such type of activity and is feeling to give it up as soon as possible, unless and until the recovery process will not go make any further step.

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