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Are You Ready to Hire the App Marketing Agency for Your New Application?

App marketing being one of the most important factors deciding the success of your mobile application has to be employed in the right manner, and thus the most right of times so as to hit the iron hard just when it is hot. With the technical expertise and professionalism that most of the mobile app marketing companies claim, the main point of concern remains the right time of the employment of the app marketing strategies.Based on various studies, it is suggested that companies should opt for an early employment of app marketing services so as to get an advantage of creating an audience base prior to the launch of the application. On the other hand, there may be many demerits of early deployment of these services, which may include an unplanned move towards marketing and thus failing to achieve the marketing goals due to lack of readiness. As a result, each organization has its own list of factors that decides its readiness towards the concern of right time of deployment of mobile app marketing services.Effectively tracking the importance of the concern through an explicit analysis, we here guide you through the various parameters that help you know the right time of hiring an app marketing agency for your new business application. These parameters are-1) Market Research:One of the most important parameters that decide the appropriateness of the time you choose to start with your marketing campaign is ‘Market Research’. If without a proper market research of your app market, you opt for an early hiring of the marketing agency, you are likely to face a failed marketing campaign and loss of investment. The market research factor includes knowing the-

Target audience

List of keywords to be focused

Popular categories

USPs of your competitors over you and vice-versa

With this analysis in your hand, you are now ready and can discuss the marketing strategy well with your app marketing service provider.2) Dedicated Centre of Ideas:Before hiring a mobile app marketing company for your business, you need to decide – who will be the main dedicated centre of ideas? Whether you have your list of ideas to be implemented by the marketing agency or you want them to create and implement the marketing ideas for you? These questions need to be well thought and answered before making the hiring process. Here generally the firms with long-term marketing business partners generally let their partner decide and implement the marketing ideas. While if you are hiring a new marketing company your prior market research will help you discuss your marketing ideas with him.3) Readiness of Your Team:Before you go for the mobile app marketing services you need to know whether your team is ready for the change and will support the required marketing operations on their side. With this, you also need to judge the technical expertise required by your team to add a functional support to the marketing campaign and ask the agency to train them for the same.4) Coordination between the App Marketing team and the App Development Team:Often overlooked, there needs to be a strict coordination between the app development and the marketing teams so as to know the effective intervals of promotion and the USPs that needs to be highlighted. Here, businesses providing a one-stop solution for both the app development and marketing services promise a high success rate for your business application.5) Knowing the actual App Release Date:In order to target the mobile app market with a well-scheduled marketing campaign, you need to know the important dates like the actual app release date. A prior decided app launch date can help you with announcements in the Tech World and earn enough space for the popularity of your app prior to its actual release. With this, you can hire the preferred mobile app marketing company at the time of Beta testing, where you can get hold of the customer feedback and judge the values of the app based on the genuine customer feedback. Here a professional team based on the feedbacks can develop the marketing strategies for your business application and implement them accordingly at the right time.

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Video Production: A Revelation

Video production has changed the way we view the world. It allows us to see and understand what is being presented without the tediousness of reading small print text. Without the presence of a video, it is much more difficult to grasp what is at hand and what is meant to be conveyed through the piece. It was reported that over 700 billion videos have been viewed on YouTube this year alone proving that video production has such a phenomenal impact on the public.

YouTube receives over 3 billion hits per day whether it is through “how to” videos, gag videos, or through music videos, the information is streaming right to the consumer without any buffering or implications. The consumer is able to see the product in a more creative way that enhances its sales and recognition. With its availability and consistency, videos produce the ability to generate opinions, brand recognition, and instill a working relationship with the customer.

Video production companies connect the customers with what they want to see without the fluff and clutter of the words. Web videos are directing them right to the purpose of the article which is ultimately what they want. The viewers’ needs the information now just like every other consumer. Websites that implement web videos immediately draw in the crowd enhancing their experience with the page which improves the site’s search engine ranking. It keeps their interest sparked and juices flowing.

Through the web videos the information is conveyed quickly and effectively, the site is navigated more efficient, knowledge about the company is provided, and it generates popularity among the cohorts. In such cases with video production companies, they are presenting numerous videos displaying their talent and knowledge about the topic. It gives the viewer a chance to see the skills of a video production company and what they have to offer. That is what the viewer wants to see. Knowledge about the company is immediately presented along with a myriad of videos that showcase the company’s expertise in video production.

Video production has the ability to link to other social networking sites such as Facebook, Twitter, and LinkedIn among many other social media platforms. This feature that creates a connection to a greater base of people in due course creating a snowball effect that will increase the companies search engine optimization (SEO). The association of the video with the company will create a remembrance and a better feel of the company because of the video. It allows the viewer to also engage in what the company is presenting through their video. The viewers can post comments about the video, can share the video with their friends and family, and can rank whether they like the video or not. They can be a part of what is going on and what kind of traffic is being generated. This kind of interaction establishes a base between the company and potential client. Regardless of these features, the video is still be viewed by those who visit the site.

The internet has become a necessity to the consumer population. The public spends hours upon hours surfing and searching the internet for medical advice, humor, friends, news, or whatever they please. It has become the main source of consumption. Without the internet, products would not be consumed, companies would not be known, and the consumers would be at a loss. There would not be a channel to produce information.

According to a study conducted by CNN Money Report, it is predicted that online consumer traffic will increase more than 75% in just three years. This increase proves how important video production is to the consumer market and how it has become an absolute necessity. The immediate stream of web video production upon entering a site will not only draw the consumer in, but will also navigate their perception of the product and the company creating a lasting impression.

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Gambling: They call it Lady Luck

Thanks to the Lotto and scratch cards and online casinos, more women than ever before are developing a gambling problem.

According to government figures, 60% of adults in the UK spend up to £50 per month gambling at the betting shop or on Lotto. As the result of changes coming shortly, the amount spent in this country per year is expected to go up from the current £42 billion to £60 billion.

30 million people regularly buy UK Lotto tickets in the second largest of the 192 lotteries across the world. And despite official figures telling us that a mere 1% of these have developed out of control gambling habits, Gamblers Anonymous are finding that they’ve had an increase of 17% in calls for help. GamCare has also seen an increase in requests for their counseling service.

Women have always dominated the Bingo scene, where they outnumber men, 70% to 30%. The average age is under 50 and the average spend for a night (including food and drinks) is £20.

Women tend not to visit casinos and betting shops, and favour on-line gambling instead where they have the perception of its being safer, less intimidating, more fun, more tempting and where they can remain anonymous.

As they are seduced by the escapism of on-line shopping, developing an internet gambling addiction, as they are encouraged by the on-line sites to create alternative realities: a different identity; and play along with the fantasy that it’s not real money they’re playing with.

There are something like 1700 gambling websites, including casinos, bingo halls, lotteries. Something to meet everyone’s tastes. And of course, they’re open 24 hours a day.

As says Lysette Offley of Sounds Positive in Henley on Thames, where hypnotherapy for gambling addiction is used: We’re fast approaching a time when the number of people in the UK with broadband access to the internet will overtake those still on dial-up, so access and availability to on-line gambling is increasing. Not surprisingly, problems are expected to increase.”

So what can a person do about it if they feel their habit’s getting out of control?

“Get help now. Don’t let it go on and on,” says Lysette. “There is plenty of professional help available and many ways to stop gambling. I see people regularly who are able to turn their lives around and with just a little help learn how to stop gambling. And of course there are self-help products too which can help enormously. Why would you play the victim of your habit when you really can do something about it?”

Sounds Positive specialises in fully downloadable self-help hypnotherapy products, incorporating other psychology techniques such as NLP and EFT. Stop Gambling is available from their website.