I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!
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More On Gambling Systems – System Black Box
In my last article, “Gambling Systems” I talked about gambling systems that involved the actual physical aspects of the games such as the white ball in roulette and the dice in craps. Now I will deal with betting systems that can actually be used in any of the games, except poker.
With the advent of on-line casinos, a whole new world opened up that allowed anyone, anywhere, to gamble. With this phenomena also came a flood of on-line gambling systems. One of these is the very popular, “System Black Box” that capitalizes on the fact that some on-line casinos will offer free gambling “chips” to anyone that signs up with their casino for play. “System Black Box” is designed strictly for on-line casino play. While there are live casinos that have similar offers for free play, it is most often a “match-play” situation in which you must use some of your own money along with the free-play coupon. In other words the coupon is worth $1 if you also play a real dollar with it. Should you win that first bet, you then immediately bet the $2 that you just won, putting the newly acquired house money in play and taking back your $1 original bet. (The $1 coupon is taken, win or lose. It is only good for one play.) If you are considering gambling on-line with any of the games offered, I would encourage you to look into “System Black Box” as a possible tool.
Another very popular betting system is “Betting For Profit” and is also available on-line. The difference is that “Betting For Profit” can work with both on-line play and live play. This system is a bit more in depth and involves an increasing bet according to the last play you made. It is a very good system and also includes what the author calls his “Seven Cardinal Rules Of Gambling.” In “Betting For Profit” you learn how to treat gambling as a business, not as a recreational activity. It is a very realistic approach and can work if you follow the guidelines that are set forth in the method, which is what “Betting For Profit” is actually called. Both “System Black Box” and “Betting For Profit” are what I would call methods as opposed to systems as they both do not deal with the physical aspects of the games and concentrate on betting strategies. I have found, through my extensive experience that betting methods and strategies are really the only valid ways of creating a winning trend in casino gambling. I compare this type of method with playing the stock market, which is of course, just another type of gambling. With the stock market, when someone can double their money, it is a significant gain. With casino gambling, if you want to be successful, you must enter in to that kind of mentality. In “Betting For Profit” the author tells of ways to begin to treat gambling as a business and not as entertainment. This is how a professional gambler approaches gambling. To me, it is akin to guerrilla warfare and in fact must be followed if you are serious about winning. A professional gambler sees gambling as “going to work” instead of entertainment. To gamble professionally you must lose the kind of attitude that puts you at a casino game for fun. That is not to say that you cannot enjoy what you are doing. But you must remember that you are there to make money, not lose it while you are playing and entertaining yourself.
I short, I find that both “System Black Box” and even more so, “Betting For Profit” can actually work for the gambler. With “System Black Box” the player need not know a great deal about the game he or she is playing but must at least know the general rules of whatever game that might be. “Betting For Profit” assumes that the reader is aware of at least some good basic strategy for the chosen game. So the conclusion is that a betting method or procedure can be a valid tool to enable a player to win at casino gambling while the “system” type of play simply does not work and is not really valid. Let me repeat here that when I was working in the casino business, we used to laugh at system players and considered them no threat, while the smart, tough player that knew how to manage his or her money and was able to walk away a winner would more times than not, take a small bite every time that he or she played, and sometimes even a big bite! For more information you can refer back to my previous article, “Gambling Systems”.