I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!
Professional computer science paper writers
Students pursuing computer science courses write computer science papers during and at the end of the semester. Students experience problems when writing computer science papers and this affects their grades. Some students do not have the skills and knowledge needed to write such assignments. Others have no time to complete the homework. This has compelled students to submit low quality computer science papers. As a result, students buy computer science papers from writing organizations. Many organizations around the globe offer help to students.
Most organizations helping students in their academic do not offer legitimate help, and this has affected student achievement. Students do not have the capability to differentiate genuine companies from those not genuine. Thus, they buy computer science papers from any company.
Students should consider various things when purchasing computer science paper including quality, deadline and plagiarism. Students should get assistance from companies that have the following attributes.
First, students should buy computer science papers from companies that have specialist writers.
Different companies hire different writers, and this determines the quality of services they offer to students. Some companies hire poor writers and others experienced and expert writers.
Therefore, students should be familiar with the writers before deciding to buy computer science papers. Students should get aid from specialist writers. The writers should have specialized in the computer science field. They can have knowledge in different areas of computer science.
This will ensure students get professional and satisfactory assignments. Many companies do not have the capability to employee specialist writers with adequate knowledge in computer science.
Instead, the companies employ writers with general degree and knowledge. The writers offer low quality services to students as they lack the skills and knowledge. The writers should have masters, doctorate and undergraduate qualifications. This will enable students to get pleasant work. The writers will also serve students from diverse academic levels. Some companies employ college writers with no knowledge and experience in writing masters, doctorate and undergraduate computer science papers.
Second, students should buy computer science papers from writers capable of providing original assignments. The writers should not obtain content from the internet and paste it as this influences student score. The writers should be able to use different sources and paraphrase the content of every source. The content not paraphrased should be put in quotes. Quotations preserve the originality of ideas and also prevent plagiarism. Hence, the writers should have experience in synthesizing content gotten from different sources into complete and original computer science papers. The writers should detect plagiarism before handing the home work to respective clients. This will eliminate any traces of plagiarism and boost student grades. The custom writing company should give originality and student score priority.
Third, students should buy computer science papers from writers capable of providing quality work. Quality comprises of correct grammar, coherency, no spelling errors and plagiarism. The writers should be conversant with the quality components to ensure each component is included.
The writers should ensure the assignments have no grammar and spelling mistakes. They should proofread the content to eliminate such mistakes. Editors should also check the assignments for errors before sending them to clients. Additionally, the writers should read computer science papers to ensure they have coherency. The flow of computer science papers affects student grades. The reader should be able to connect the ideas and read them clearly.
Photography Tips: Planning For A Photography Trip
Oh my God! It happened. Again. I went for a photography trip to one of the most beautiful cities in the US, Saint Louis, Missouri. I had my camera in my hand, food and drink in place, and GPS fully charged. The 5 hours driving from Fairfield, Iowa, was really fun. Until I realized that I left my camera battery being charged at home. The photography trip was now just a trip.I’m pretty sure at some point in your career as a photographer, you will be in a situation like this. For this reason, I would like to share some tips with you for when you plan photography trips.1. Months before leavingPlanning for a photography trip starts at this time. As soon as the trip is confirmed, try to look for the highlights of the places you will be visiting. I would do a little bit of research about where to take photos from and what to take photos of. For example, if you are coming to Indonesia in the middle of August, you may encounter independence day events there.Early bird bookings for hotels and flights will cost you less. Book a hotel which gives you easy access to your photography spots. I would write down a list of locations where I will be taking pictures from, and then decide the best location of my hotel.2. Weeks before the dayI would spend more time on planning what photos I want to capture at this stage of planning my photography trip. For instance, if I were to travel to Indonesia in the middle of August, I would be taking photos of the independence day ceremony in the morning, fun events in the afternoon. Then in the evening I would take photos of the local sunset.By properly planning your photography trips, you will be able to dig deeper for more thoughts and ideas. Look at pictures available on the internet and get inspired by them. But not only from the internet, you can also search local photographs from libraries, image directories, photo books, local websites, and tourism guidebooks.This is a process which may take some time because you never know when inspirations hit.At this point of the photography trip planning, I would also check my equipment. I would check if any of my gear is not working well and have them repaired right away if necessary. Servicing them now is the best because they must be ready by the time you depart.3. Few days before the tripKeep in mind that some places don’t provide internet access. Therefore it is much better if you write down, or print, every note you would need, such as local shops, tourist office, and local sunrise and sunset time. Weather forecast is also an important information to be noted.It would be better if you start making a list of what to bring for the photography trip. Sometimes you might forget some items if you think of them 1-2 days before the trip.4. 1 day before the tripI would pack the camera and its equipment first. The last thing you want to discover is missing your spare battery or camera lenses at home. Have a last check on the weather forecast. Print all documents you will need for the photography trip. Make sure you have the memory card(s) ready.5. D-dayCheck and recheck for the last time before you leave. It doesn’t hurt you to have an extra checking, rather than regretting that you left an important piece of gear at home. Camera lenses, formatted memory cards, spare battery, and your travel documents should be rechecked.Insurance, cash money, taxi reservation, flight ticket, and passport are usually the most important travel documents which you should not forget to bring. Other than that you are set and ready to go.I hope these tips will make your photography trip be more fun and memorable. Have fun and enjoy your trip!