Video Production: A Revelation

Video production has changed the way we view the world. It allows us to see and understand what is being presented without the tediousness of reading small print text. Without the presence of a video, it is much more difficult to grasp what is at hand and what is meant to be conveyed through the piece. It was reported that over 700 billion videos have been viewed on YouTube this year alone proving that video production has such a phenomenal impact on the public.

YouTube receives over 3 billion hits per day whether it is through “how to” videos, gag videos, or through music videos, the information is streaming right to the consumer without any buffering or implications. The consumer is able to see the product in a more creative way that enhances its sales and recognition. With its availability and consistency, videos produce the ability to generate opinions, brand recognition, and instill a working relationship with the customer.

Video production companies connect the customers with what they want to see without the fluff and clutter of the words. Web videos are directing them right to the purpose of the article which is ultimately what they want. The viewers’ needs the information now just like every other consumer. Websites that implement web videos immediately draw in the crowd enhancing their experience with the page which improves the site’s search engine ranking. It keeps their interest sparked and juices flowing.

Through the web videos the information is conveyed quickly and effectively, the site is navigated more efficient, knowledge about the company is provided, and it generates popularity among the cohorts. In such cases with video production companies, they are presenting numerous videos displaying their talent and knowledge about the topic. It gives the viewer a chance to see the skills of a video production company and what they have to offer. That is what the viewer wants to see. Knowledge about the company is immediately presented along with a myriad of videos that showcase the company’s expertise in video production.

Video production has the ability to link to other social networking sites such as Facebook, Twitter, and LinkedIn among many other social media platforms. This feature that creates a connection to a greater base of people in due course creating a snowball effect that will increase the companies search engine optimization (SEO). The association of the video with the company will create a remembrance and a better feel of the company because of the video. It allows the viewer to also engage in what the company is presenting through their video. The viewers can post comments about the video, can share the video with their friends and family, and can rank whether they like the video or not. They can be a part of what is going on and what kind of traffic is being generated. This kind of interaction establishes a base between the company and potential client. Regardless of these features, the video is still be viewed by those who visit the site.

The internet has become a necessity to the consumer population. The public spends hours upon hours surfing and searching the internet for medical advice, humor, friends, news, or whatever they please. It has become the main source of consumption. Without the internet, products would not be consumed, companies would not be known, and the consumers would be at a loss. There would not be a channel to produce information.

According to a study conducted by CNN Money Report, it is predicted that online consumer traffic will increase more than 75% in just three years. This increase proves how important video production is to the consumer market and how it has become an absolute necessity. The immediate stream of web video production upon entering a site will not only draw the consumer in, but will also navigate their perception of the product and the company creating a lasting impression.

Get Your Local Business Found Online With SoLoMo

I always enjoy the looks that I receive from clients when I mention “SoLoMo”. I can only imagine what they are thinking (“has he finally lost his mind?” Comes to mind a lot). In fact, I’ve memorized the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it’s a conversation that must be had with each and every local business owner that comes through our doors.So, what the heck is SoLoMo? SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today’s connected world. Here’s how it works:SocialHow many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you’ve even done it as well?) asking others about the best “insert cuisine here” restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I’ll bet you’re just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business’s website in the process.Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn’t in that mix, you’re going to lose customers to the ones that are… lots of customers.LocalWhen someone who is close to your widget business searches for “widget sellers near me”, you have the opportunity to be right in front of their face at the very moment they are in the vicinity. Compare this to traditional advertising methods such as Yellow Pages, Billboards and Newspaper advertising – which are all super-expensive and not nearly as effective – and Mobile marketing is a no-brainer. Plus, with the technological advances being made with GPS tracking, it’s now possible to hit consumers with special offers when they are near your business location, making it 100 times more likely that they will stop in, even if they weren’t necessarily looking for what you’re selling at the moment.MobileAs mentioned above, pretty much everyone (even my 82-year-old grandmother) has a smartphone these days, giving them instant access to the internet and everything on it. When you combine the above two marketing methods with the power of smartphone technology (such as Apps for your company, email marketing, location-based coupon services, etc.) you end up with an ultra-powerful marketing campaign that is guaranteed to not only get your business in front of consumers, but to really grow your bottom line as well. There is simply no better method of targeted advertising for local businesses. Period.The problem with this approach for most business owners is that it does require a bit of technical know-how to set it all up, and a little TLC to keep it running smoothly. It can also lead to negative consequences such as receiving bad reviews for your company. My advice to businesses who share these concerns is to first weigh the pros and cons of using the SoLoMo approach to marketing. I’ve yet to find a single person who has found enough cons to justify not doing it. Even if you’re way too busy running your business to do it yourself, the gains you will no doubt experience from it would justify hiring a search marketing agency to handle it for you!

Statistics Programming – Easing the Pain

Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.

However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.

Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat

Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.